- They break boundaries (avant-guard)
- They mix high and low culture
- Combination of media happening together
- film
- fashion
- tv commercials
- Anti-realism, hyper reality - Baudrilliard (no grounding)
- Grand narrative (not real) - no story
- Very intertextual - musically, pop cultrally
- Pastiche - look back nostalgically on previous music videos traditonal
- "music videos create a schizopohrenic abandonment of rational, liberal discourse which creates a nihilitic (belief in nothing) amoral universe of representation" - Andrew Goodwin
- a music video is essentially a commercial consumerism - comerical benefit - selling to consumers
- fragmentation of identity
- different signifiers to challenge meaning "an image culture, an implosion of information a hyper realism" - Baudrilliard
- Representation of race/gender
Keywords for Narrative in Music Videos:
- Narrative: The way a story or tale is told so that the elements are structured and organised in such a way that it makes sense to the audience. It has also been described as how events are unified in time and space
- Protagonist: The leading character or a major character in a drama, movie, novel, or other fictional text.
- Antagonist: A person who actively opposes or is hostile to someone or something; an adversary.
- Climax/Crescendo: When something is growing louder and more intense.
- Equilibrium - Disequilibrium - New Equilibrium: Todorov's theory - story begins and everything is balanced and then something happens and then there is a resolution and a new equilibrium begins.
- Enigma Code: Drives narrative by an unanswered question
- Proairetic/Action code: Drives narrative through anticipation of an action's resolution
- Linear: a sequential narrative with a beginning, a middle and an end-in that order.
- Non-linear: where events are portrayed, for example out of chronological order.
- Circular: a circular narrative is a narrative that has certain plot points repeated.
- Parallel narrative: a parallel narrative is two narrated parts of a story set in the same place and same time.
- Convergent narrative:
- Interweaving narrative:
- Impressionist narrative:
- Flashbacks: A scene in a movie, novel, etc., set in a time earlier than the main story.
- Flash forwards: a transition to a later event or scene that interrupts the normal chronological development.
- Real time: The actual time during which a process or event occurs
- Reversal: A change to an opposite direction, position, or course of action.
- Dream sequences: a technique used in storytelling, particularly in television and film, to set apart a brief interlude from the main story.
- Repetition: The action of repeating something.
- Different characters POV:
- Ellipsis: The omission from speech or writing of a word or words that are superfluous or be understood from contextual clues.
- Pre-figuring of events that have not yet taken place:
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